Private Equity

Underwrite with confidence. Create value with evidence.
Exit with proof.

Sorrel converts public review data into investment-grade guest intelligence.

Used by Private Equity deal and portfolio teams during buy-side diligence, value creation, and at exit.

Get in touch See how it works
Trusted by leading investors and advisors

A PhD-designed language taxonomy, trained on 1m+ human-annotated reviews. Built from the ground up.

Across the investment lifecycle.

Ahead of acquisition, through ownership, and at exit.

Each chart details real findings from real engagements.

Pre-deal

Diligence with data, not narrative.

An independent KPA read on the target group during buy-side diligence. Data to pressure-test the thesis, identify post-completion value creation opportunities and pin negotiations.

  • Move on thesis-critical evidence before exclusivity closes.
  • Identify group-wide strengths, risks and opportunities.
  • Build the value creation plan on evidence before you own the asset.
  • Present IC with evidence, not assumptions.
Pricing increased 20% over the past 4 years with no impact on group-level VFM, signalling price elasticity and headroom.
Baseline 3.10 3.5 3.0 2.5 2.0 3.10 2.76 2.94 2.82 3.08 3.09 Q1.22 Q3.22 Q2.23 Q3.24 Q2.25 Q1.26 CUMULATIVE PRICE CHANGE Baseline +10.5% +10.5% +14.0% +17.5% +20.5%
Group-wide service quality declined 12% across 4 quarters against consistent competitor performance.
5.0 4.5 4.0 3.5 3.0 Intervention window Competitor benchmark 4.64 4.08 Q1 23 Q3 23 Q1 24 Q3 24 Q1 25 Q3 25 Q1 26
Through the hold

Read the asset before the P&L moves.

Changes to product, execution, price risk and competitive intensity are surfaced as they happen, not when they hit the top line.

  • Identify and remedy product and execution issues before it hits the top line.
  • Surface upside levers: pricing power, investment priorities, retention drivers.
  • Track the ever-changing competitive landscape nationally, regionally and locally.
  • Spot market shifts before they hit demand.
At exit

Take the exit to market with independent proof in hand.

A multi-year read on the asset and the competitor set, written into the CIM and the management presentation. Trajectory evidenced, competitive position proven, multiple defensible through DD.

  • Demonstrate asset momentum with objective, independent data.
  • Evidence competitive position across the asset's footprint and in each of its markets.
  • Anchor the CIM with verifiable data and a framework trusted by leading firms and funds.
The group sits in the top-right quadrant: best Value perception and best Food Quality vs the named competitor set.
5.0 4.5 4.0 3.5 3.0 Food Quality 2.0 2.5 3.0 3.5 4.0 Value perception Chipotle Sweetgreen Cava The Kebab Shop The group
Impact Validated management's positioning of the group as top-quadrant performer vs the named competitor set on both Value perception and Food Quality, supporting the equity story at sell-side.
From the LPs
Sorrel do an excellent job at analysing complex, regional, multi-brand restaurant review data. They can extract clear insights from a long history of reviews and their work is rigorous and actionable. There is clear, irrefutable value to this analysis.
Greg Golkin & Scott Berger
Managing Partner & Vice President, Kitchen Fund
Sorrel is a crucial partner. Their insights are not possible via traditional methods of consumer research.
Simon Wheeler
Co-founder, Imbiba
Sorrel’s proposition is highly useful. Their insights fit perfectly during commercial due diligence.
Ryan Pugh
Investment Director, Mayfair Equity
Pre-deal, through the hold, at exit

Get in touch.

Schedule a call directly, or email us at sam@sorrel.ai.

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