Differentiate with data.
Conclude with evidence.
Win the next mandate.
Sorrel converts public review data into customer intelligence.
Used by consulting firms for proposals, in delivery and between mandates.
A PhD-designed language taxonomy, trained on 1m+ human-annotated reviews. Built from the ground up.
Before, during and between mandates.
Customer insight used at pitch, through delivery, and into the next engagement.
Each chart outlines real data from real engagements.Client-identifying data anonymised.
Win the pitch.
Walk into the room with hypotheses no-one else saw and early findings no-one expected.
- Lead with value, not capabilities
- Differentiate from competing firms with proprietary pre-engagement insight
- Pressure-test the commercial thesis before the engagement letter
Arrive before the RFP.
Most mandates are won before the client knows they need one. Monitoring the account between engagements surfaces the trigger, and hands you the evidence to open the conversation.
- Turn origination signal-driven: perception shifts on the account flag the next piece of work before the client raises it.
- Walk into every client session with a current read on the target.
- When a group hits the news, form an evidenced view the same day, ahead of client questions and press comment.
- Stay useful through the client's board cycle with a fresh quarterly exhibit.
- Build sector perspectives on proprietary data that no other firm on the panel can cite.
We have been supported by Sorrel on multiple engagement types over the past year, and each time found it impactful for our clients. The ability to understand the nuances of specific sectors and tailor the analysis appropriately has made a big difference.
Sorrel is a very useful additional layer of primary consumer research, and the end-to-end experience of working with them is low friction.
Sorrel’s insights deepen our understanding of how our clients perform in key performance areas and how they stack up against competitors and peers.
With Sorrel, we can understand rapidly changing consumer expectations and perception, how our clients compare, and where we can tackle their challenges.
Using the data on live client projects delivers great value in terms of identifying the need for, and measuring the impact of, strategic capex.
Get in touch.
Schedule a call directly, or email us at sam@sorrel.ai.
Response within one working day. NDA-covered.