We serve deeper customer insights that inspire smarter business actions
Sorrel leads the way in analysing customer review sentiment, using cutting edge AI to transform businesses
This is our favourite hotel. It's located in the middle of the city and we love how friendly the staff are
Karen
What a great restaurant! The food was superb but let down by the service.
James
We deep dive into data so you don’t have to.
Using market leading AI, Sorrel transforms online reviews into the highest quality business insights.
Sorrel's technology is game-changing for consumer businesses, their advisors and their investors; we equip our clients with rich insight, providing a granular and complete profile of the brand / product - as well as competitors.
The result? In-depth, high quality analysis that ignites smarter decision making.
Accessible and impactful insights
We know your pain, analysing reviews is hard work.
How can you be sure that you're extracting maximum value from customer reviews? How do you make sure every customer’s opinion is heard? What's more, manual review collection and analysis is time consuming and expensive.
Through traditional methods, valuable insight serves a restricted view that is slow and expensive to deliver. And we’re here to change that.
Comprehensive
Using cutting edge AI, we find, process and analyse immense amounts of customer and competitor review data at pace.
The output is a comprehensive profile of the business / product, as well as its competitors - showcasing market position, competitive advantages, areas for improvement and changing market dynamics.